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Archdiocese of Boston wants Catholics to “come home” 
CatholicsComeHome.org urges lapsed Catholics to return to the faith
The Archdiocese of Boston is set to launch a major public relations offensive in the coming year in a bid to bring lapsed Catholics back to church. The campaign will see television adverts run in conjunction with a range of parish events in order to entice those who have left the church to return to the faith. The Archdiocese will join forces with Catholics Come Home, an independent, non-profit Catholic apostolate which will create a Lenten (March 9-April 24, 2011) television advertising initiative for Boston media markets. The commercials will direct the viewer to the CatholicsComeHome.org website to explore answers to questions of faith and to utilize the site’s ‘parish-finder’ feature to locate their local parish community. According to Catholic News Service, a recent campaign in Phoenix, Arizona helped 92,000 inactive Catholics return to the active practice of their faith. The Diocese of Corpus Christi, Texas experienced a comparable percentage increase following a bilingual campaign in 2009. Similar campaigns have aired in ten additional dioceses such as Providence, Rhode Island, helping to increase Mass attendance by an average of nearly 12%. The next phase of the initiative will target 12 additional dioceses, including Boston, Worcester and Portland, Maine. |
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